Answers to
what you're thinking.

Mirror is a sales tool for B2B sellers, account executives, sales managers, and founders who sell on LinkedIn. It helps you understand the person behind the profile, write a personalised opener, and keep track of your sales opportunities — so you book more meetings with the customers you want.

No. Mirror doesn't replace your CRM. It's a sales tool that gives you the insight and openers you need before writing to a new customer — and a simple pipeline to keep track of who you're in dialogue with on LinkedIn. It works alongside your CRM, not instead of it.

B2B sellers, account executives, business developers, sales managers, and founders who use LinkedIn actively as a sales channel. Mirror is particularly useful when you have many conversations going at once and struggle to remember who you've written what to.

You enter a name, a LinkedIn URL, or company name. Mirror builds a buyer profile from public signals — LinkedIn, company data, role, language, and behaviour. Within minutes you get: a description of who this person is as a buyer, a personalised opener you can edit and send, and a placement in your pipeline.

No. Mirror works directly in your browser — no installation required. There's also a Chrome extension that gives you the Mirror profile while you browse LinkedIn, but it's optional.

Mirror is built on public signals — not guesswork. Every suggestion is based on real data: role, company, LinkedIn behaviour, language, and industry. You can always edit and adjust. Think of Mirror as a smart colleague's take — a strong starting point, not a final answer.

Google gives you facts. Mirror gives you insight. You can find a person's title and company without Mirror — but Mirror tells you how this person likely makes decisions, what motivates them, what opens them up, and which approach fits best with how they buy. That's what produces a better opener.

Both. A better opener means a higher reply rate. But Mirror also helps you keep track of your pipeline — who you've contacted, what the next step is, and when to follow up. The result isn't just better messages. It's more meetings.

Yes. Mirror isn't industry-specific. It's built for B2B sales generally — SaaS, consulting, fintech, industry, professional services. As long as you're selling to other businesses and using LinkedIn as a channel, Mirror will help you.

See the full pricing overview on the pricing page. You always start with 7 days of full access — free, no credit card.

Nothing automatic. You choose whether to continue with a paid plan. No automatic charges. No 'why are you leaving us' email.

Yes. No lock-in, no minimum period. Cancel from your account — it takes 10 seconds.

Mirror is hosted in Frankfurt, EU. We don't use your data to train AI models. Your customer profiles stay with you. Mirror is designed to comply with GDPR from day one.

No. Mirror works with publicly available data — the same information you can see yourself when you visit a LinkedIn profile. Mirror doesn't scrape data in the background and doesn't require access to your LinkedIn account.

Mirror is built in Denmark by a small team with backgrounds in B2B sales and software development. We're sellers ourselves and are building the tool we wished we had. The company is registered in Denmark and operates under EU law.

Under 2 minutes. Create an account, enter your first LinkedIn profile, and your first buyer profile is ready within minutes. No setup, no onboarding, no manual.

Yes. Mirror is optimised for Danish B2B sales but works well in Norwegian and Swedish too. You can switch language in settings.

Yes. Mirror has team plans so your entire sales team can use it. Contact us to hear more about team pricing.